JUN
23
Grup Șerban Holding (GSH), one of the leading players in Romanian agribusiness and the national leader in the production of potatoes for industrial processing, announces its accession to Europatat (European Potato Trade Association), one of the oldest and most important professional organizations dedicated to this sector at the European level. This affiliation represents a strategic step in strengthening the company’s value chain in the cultivation, processing, and marketing of potatoes.
Being a member of Europatat ensures that Grup Șerban Holding is connected to an international community of producers, processors, and traders who shape the development directions of the European potato market. Complementary benefits of belonging to Europatat include access to European-level market analyses and statistics, participation in conferences where data-driven insights and international best practices are shared, and the opportunity to join thematic working groups in direct dialogue with European institutions that set agricultural policies in this field. In a context where quality, innovation, and collaboration are becoming absolute priorities for adapting to current challenges, active involvement in Europatat enables Grup Șerban Holding to anticipate and swiftly align with market trends while bringing a strong Romanian voice to the European-level debates.
According to Eurostat data, the European Union produces over 48 million tons of potatoes annually on an area of approximately 1.3 million hectares, and quality and sustainability requirements are constantly increasing. In this context, Grup Șerban Holding’s accession to Europatat is not only a recognition of its performance, but also an opportunity to create new strategic partnerships and to fully capitalize on the potential of Romanian potato cultivation in the international market.
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Grup Șerban Holding is an integrated group of companies operating in the North-East region of Romania, with a complex, vertically integrated structure that includes agribusiness—cultivation of cereals and vegetables, trade in cereals, oilseeds and vegetables—animal husbandry, logistics services (storage, packaging, transport and distribution), as well as bakery, confectionery and food service activities. The company currently operates 13.000 de hectare de teren agricol, of which 2,500 are irrigated. Its infrastructure includes grain silos and controlled-environment vegetable storage facilities, with a total capacity of 162.000 de tones, respectively 21.500 de tones. The storage capacities allow for the preservation and distribution of potatoes throughout the entire year.
The investment projects for the 2025–2029 period include the construction of new controlled-environment vegetable storage facilities, with a capacity of 30.000 de tones and the construction of a frozen pre-fried potato processing plant with a minimum annual capacity of 3.5000 tons of French fries and 7.000 de tone de hash browns.
Thanks to continuous investments in high-performance technologies, efficient irrigation solutions, and modern storage and processing capacities, Grup Șerban Holding is today the main supplier of potatoes for industrial processing in Romania for PepsiCo Romania and one of the leading suppliers of fresh potatoes for the major international retail chains in Romania.
Listed on the AeRO Premium market of the Bucharest Stock Exchange (symbol: GSH), Grup Șerban Holding bases its development strategy on investments, digitalization, precision agriculture, irrigation, and regenerative agriculture.
Joining Europatat naturally fits into this vision, confirming the company’s commitment to contributing to the modernization and professionalization of the potato industry in Romania and to strengthening the country’s position in the European market.
Through this affiliation, Grup Șerban Holding becomes an active representative of the interests of Romanian producers within an organization that has a major influence on the future of potato cultivation at the European level.
