JUN
23
Grup Șerban Holding actively contributes to expanding the availability of Romanian potatoes in Lidl Romania stores, including during the winter months. Through major investments in state-of-the-art storage and packaging technologies, the company ensures that products grown on Moldavian farmland reach store shelves fresh, local, and safe all year round.
This partnership represents an important step in the joint strategy of Grup Șerban Holding and Lidl Romania to shorten the supply chain, to support Romanian agriculture and reduce CO₂ emissions generated by transport. Through modern logistics solutions and an integrated production model, we contribute to strengthening a sustainable food system based on innovation, efficiency, and respect for resources.
Proven agricultural performance: from seed to shelf
Recently, Grup Șerban Holding opened its doors for a Press Trip organized together with Lidl Romania, offering journalists a direct insight into how a modern and sustainable production chain operates.
From the field to the packaging hall, guests discovered what agricultural performance truly means: modern technologies, care for soil and resources, and high standards throughout the entire chain – from seed, cultivation, and sorting to controlled-environment storage and automated packaging..
Grup Șerban Holding’s infrastructure includes five modern cold-storage halls, a fully automated sorting and packaging unit, as well as a 5.000-square-meter warehouse, all designed for energy efficiency and the reduction of food waste.
By 2028, the total vegetable storage capacity will exceed 50.000 tons, strengthening the Group’s position among the leading vegetable producers and distributors in Romania.
The result: consistent quality and full traceability
The Romanian potatoes delivered by Grup Șerban Holding to Lidl Romania are produced within an regenerative agriculture model, internationally certified under the GLOBAL G.A.P.which guarantees food safety, traceability, and respect for the environment.
For consumers, this means Romanian products with full traceability, consistent quality, and reliable delivery — including during the cold season.
A partnership built on shared values
The collaboration with Lidl Romania reflects a shared vision: developing a production model that is efficient, sustainable, and competitive, aligned with the Sustainable Development Goals and the commitment Net Zero 2050 made by Lidl at the global level.
Through continuous investments in regenerative agriculture, green energy, and logistics infrastructure, Grup Șerban Holding demonstrates that economic performance can go hand in hand with environmental responsibility.
