{"id":9506,"date":"2025-09-26T00:00:40","date_gmt":"2025-09-25T21:00:40","guid":{"rendered":"https:\/\/www.grup-serban.ro\/?p=9506"},"modified":"2025-09-25T17:23:25","modified_gmt":"2025-09-25T14:23:25","slug":"grup-serban-holding-sustine-dezvoltarea-sectorului-cartofului-prin-afilierea-cooperativei-campuri-aurii-la-europatat-2","status":"publish","type":"post","link":"https:\/\/grup-serban.ro\/en\/grup-serban-holding-sustine-dezvoltarea-sectorului-cartofului-prin-afilierea-cooperativei-campuri-aurii-la-europatat-2\/","title":{"rendered":"Grup \u0218erban Holding has become a member of Europatat, strengthening Romania\u2019s position in the European potato market."},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"9506\" class=\"elementor elementor-9506\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c6ee978 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c6ee978\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a00a8a3\" data-id=\"3a00a8a3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7648afad elementor-widget elementor-widget-text-editor\" data-id=\"7648afad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><em>Grup \u0218erban Holding (GSH), one of the leading players in Romanian agribusiness and the national leader in the production of potatoes for industrial processing, announces <strong>its accession to Europatat (European Potato Trade Association)<\/strong>, one of the oldest and most important professional organizations dedicated to this sector at the European level. This affiliation represents a strategic step in strengthening the company\u2019s value chain in the cultivation, processing, and marketing of potatoes.<\/em><\/p><p>Being a member of Europatat ensures that Grup \u0218erban Holding is connected to an international community of producers, processors, and traders who shape the development directions of the European potato market.\nComplementary benefits of belonging to Europatat include access to European-level market analyses and statistics, participation in conferences where data-driven insights and international best practices are shared, and the opportunity to join thematic working groups in direct dialogue with European institutions that set agricultural policies in this field.\nIn a context where quality, innovation, and collaboration are becoming absolute priorities for adapting to current challenges, active involvement in Europatat enables Grup \u0218erban Holding to anticipate and swiftly align with market trends while bringing a strong Romanian voice to the European-level debates.<\/p><p>According to Eurostat data, the European Union produces over 48 million tons of potatoes annually on an area of approximately 1.3 million hectares, and quality and sustainability requirements are constantly increasing.\nIn this context, Grup \u0218erban Holding\u2019s accession to Europatat is not only a recognition of its performance, but also an opportunity to create new strategic partnerships and to fully capitalize on the potential of Romanian potato cultivation in the international market.<\/p><p>***<\/p><p>Grup \u0218erban Holding is an integrated group of companies operating in the North-East region of Romania, with a complex, vertically integrated structure that includes agribusiness\u2014cultivation of cereals and vegetables, trade in cereals, oilseeds and vegetables\u2014animal husbandry, logistics services (storage, packaging, transport and distribution), as well as bakery, confectionery and food service activities. The company currently operates <strong>13.000 de hectare de teren agricol<\/strong>, of which 2,500 are irrigated. Its infrastructure includes grain silos and controlled-environment vegetable storage facilities, with a total capacity of <strong>162.000 de tones<\/strong>, respectively <strong>21.500 de tones<\/strong>. The storage capacities allow for the preservation and distribution of potatoes throughout the entire year.<\/p><p>The investment projects for the 2025\u20132029 period include the construction of new controlled-environment vegetable storage facilities, with a capacity of <strong>30.000 de tones<\/strong> and the construction of a frozen pre-fried potato processing plant with a minimum annual capacity of 3<strong>.5000 tons of French fries<\/strong> and <strong>7.000 de tone de hash browns<\/strong>.<\/p><p>Thanks to continuous investments in high-performance technologies, efficient irrigation solutions, and modern storage and processing capacities, Grup \u0218erban Holding is today the main supplier of potatoes for industrial processing in Romania for PepsiCo Romania and one of the leading suppliers of fresh potatoes for the major international retail chains in Romania.<\/p><p>Listed on the AeRO Premium market of the Bucharest Stock Exchange (symbol: GSH), Grup \u0218erban Holding bases its development strategy on investments, digitalization, precision agriculture, irrigation, and regenerative agriculture.<\/p><p>Joining Europatat naturally fits into this vision, confirming the company\u2019s commitment to contributing to the modernization and professionalization of the potato industry in Romania and to strengthening the country\u2019s position in the European market.<\/p><p>Through this affiliation, Grup \u0218erban Holding becomes an active representative of the interests of Romanian producers within an organization that has a major influence on the future of potato cultivation at the European level.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Grup \u0218erban Holding (GSH), unul dintre principalii juc\u0103tori ai agribusiness-ului rom\u00e2nesc \u0219i lider na\u021bional \u00een produc\u021bia de cartofi pentru industrializare, anun\u021b\u0103 aderarea la Europatat (European Potato Trade Association), una dintre cele mai vechi \u0219i importante organiza\u021bii profesionale dedicate acestui sector la nivel european. Aceast\u0103 afiliere reprezint\u0103 un pas strategic pentru consolidarea lan\u021bului valoric al companiei [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":9567,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Grup \u0218erban Holding a devenit membru Europatat, consolid\u00e2nd pozi\u021bia Rom\u00e2niei pe pia\u021ba european\u0103 a cartofului - Grup Serban<\/title>\n<meta name=\"description\" content=\"Grup \u0218erban Holding anun\u021b\u0103 cu satisfac\u021bie faptul c\u0103 Cooperativa C\u00e2mpuri Aurii, entitate afiliat\u0103 grupului, a devenit membr\u0103 a Europatat \u2013 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