{"id":1450,"date":"2022-07-11T17:02:14","date_gmt":"2022-07-11T14:02:14","guid":{"rendered":"https:\/\/grup-serban.ro\/?p=1450"},"modified":"2022-09-05T14:29:36","modified_gmt":"2022-09-05T11:29:36","slug":"grup-serban-holding-implementeaza-o-noua-identitate-vizuala-grup-serban","status":"publish","type":"post","link":"https:\/\/grup-serban.ro\/en\/grup-serban-holding-implementeaza-o-noua-identitate-vizuala-grup-serban\/","title":{"rendered":"Grup \u0218erban Holding implementeaz\u0103 o nou\u0103 identitate vizual\u0103 &#8211; Grup Serban"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1450\" class=\"elementor elementor-1450\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8dc1268 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8dc1268\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c8b7018\" data-id=\"c8b7018\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f9b3f49 elementor-widget elementor-widget-text-editor\" data-id=\"f9b3f49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong><em>Bac\u0103u, 11 iulie 2022<\/em><\/strong>\u00a0\u2013 Grup \u0218erban Holding, companie antreprenorial\u0103 rom\u00e2neasc\u0103 activ\u0103 \u00een mai multe domenii din agricultur\u0103, anun\u021b\u0103 implementarea unei noi imagini de brand, adaptat\u0103 la noua structur\u0103 a afacerii.<\/p><p>\u201e<em>De-a lungul celor 27 de ani de existen\u021b\u0103 a afacerii pe pia\u021ba din Rom\u00e2nia am investit constant \u00een cre\u0219terea \u0219i diversificarea activit\u0103\u021bii noastre pentru a construi un brand de \u00eencredere pentru Rom\u00e2nia \u0219i nu numai. \u00cen toat\u0103 aceast\u0103 perioad\u0103, Grup \u0218erban a avut parte de o cre\u0219tere continu\u0103 prin implementarea de proiecte de succes \u0219i lansarea de produse diversificate. \u00cen 2022, am f\u0103cut un nou pas \u00een dezvoltarea noastr\u0103 prin listarea la Bursa de Valori Bucure\u0219ti. Astfel, \u00eempreun\u0103 cu echipele noastre am considerat c\u0103 este momentul s\u0103 ne \u00eendrept\u0103m c\u0103tre o nou\u0103 identitate vizual\u0103, care s\u0103 transmit\u0103 ceea ce Grup \u0218erban este ast\u0103zi: o afacere de familie transformat\u0103 \u00eentr-un grup de firme format din peste 400 de oameni \u0219i axat pe furnizarea de produse \u0219i servicii de calitate \u00een domenii, precum agricultur\u0103, cre\u0219terea p\u0103s\u0103rilor, panifica\u021bie, patiserie-cofet\u0103rie sau alimenta\u021bie public\u0103,<\/em>\u201d a declarat Nicolae \u0218erban, Pre\u0219edintele Consiliului de Administra\u021bie al Grup \u0218erban Holding.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44da6f8 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44da6f8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6b3711a\" data-id=\"6b3711a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62c08f3 elementor-widget elementor-widget-image\" data-id=\"62c08f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"903\" src=\"https:\/\/grup-serban.ro\/wp-content\/uploads\/2022\/07\/WhatsApp-Image-2022-09-05-at-14.27.50.jpeg\" class=\"attachment-full size-full wp-image-4180\" alt=\"\" srcset=\"https:\/\/grup-serban.ro\/wp-content\/uploads\/2022\/07\/WhatsApp-Image-2022-09-05-at-14.27.50.jpeg 1600w, https:\/\/grup-serban.ro\/wp-content\/uploads\/2022\/07\/WhatsApp-Image-2022-09-05-at-14.27.50-300x169.jpeg 300w, https:\/\/grup-serban.ro\/wp-content\/uploads\/2022\/07\/WhatsApp-Image-2022-09-05-at-14.27.50-1024x578.jpeg 1024w, https:\/\/grup-serban.ro\/wp-content\/uploads\/2022\/07\/WhatsApp-Image-2022-09-05-at-14.27.50-768x433.jpeg 768w, https:\/\/grup-serban.ro\/wp-content\/uploads\/2022\/07\/WhatsApp-Image-2022-09-05-at-14.27.50-1536x867.jpeg 1536w, https:\/\/grup-serban.ro\/wp-content\/uploads\/2022\/07\/WhatsApp-Image-2022-09-05-at-14.27.50-18x10.jpeg 18w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-58d306e\" data-id=\"58d306e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7353be3 elementor-widget elementor-widget-text-editor\" data-id=\"7353be3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Implementarea unei noi identit\u0103\u021bi vizuale a reprezentat un pas necesar pentru Grup \u0218erban, av\u00e2nd \u00een vedere dimensiunea afacerii, o companie local\u0103 cu o cifr\u0103 de afaceri de 120 de milioane de euro, precum \u0219i poten\u021bialul de dezvoltare \u00een continuare a activit\u0103\u021bilor la nivelul grupului. \u00cen urm\u0103torii zece ani, Grup \u0218erban vizeaz\u0103 realizarea de investi\u021bii de aproximativ 250 de milioane de lei \u00een extinderea suprafe\u021belor agricole, fermei avicole, sistemelor de iriga\u021bii, facilit\u0103\u021bilor de produc\u021bie \u0219i a capacit\u0103\u021bilor de depozitare.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-df83d3b elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df83d3b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c74f1ed\" data-id=\"c74f1ed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10bf6ce elementor-widget elementor-widget-text-editor\" data-id=\"10bf6ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Noua identitate vizual\u0103 a grupului a fost realizat\u0103 de c\u0103tre INOVEO \u00eempreun\u0103 cu echipa Grup \u0218erban. \u00centregul proces de crea\u021bie s-a desf\u0103\u0219urat \u00een cadrul unor workshop-uri axate pe identificarea nevoilor Grup \u0218erban, obiectivele de viitor ale echipelor din cadrul companiilor din grup \u0219i modalitatea prin care acestea pot fi \u00eendeplinite. Rezultatele acestui proces au condus c\u0103tre o identitate vizual\u0103 al c\u0103rei pilon principal este reprezentat de oamenii care se afl\u0103 \u00een jurul Grup \u0218erban \u2013 de la familia \u0218erban care seteaz\u0103 direc\u021bia de dezvoltare a afacerii \u0219i p\u00e2n\u0103 la angaja\u021bi, parteneri, furnizori, investitori \u0219i ac\u021bionari. Culorile alese pentru noua identitate vizual\u0103 reprezint\u0103 puterea \u0219i recunoa\u0219terea unei afaceri rom\u00e2ne\u0219ti de succes.<\/p><p>\u201e<em>Cu sprijinul INOVEO, ne-am dat seama cine suntem, ce nevoi avem, unde vrem s\u0103 ajungem, ce trebuie s\u0103 facem pentru ca obiectivele noastre s\u0103 devin\u0103 palpabile \u0219i c\u00e2t de puternici suntem \u00eempreun\u0103 cu echipele noastre. Am fost fascina\u021bi de ideile creative prezentate de echipa INOVEO \u0219i de rezultatul final, care ne reprezint\u0103 at\u00e2t de profund,<\/em>\u201d a ad\u0103ugat Irina \u0218erban.<\/p><p>\u00cen prezent, echipa Grup \u0218erban Holding este compus\u0103 din peste 400 de angaja\u021bi implica\u021bi \u00een \u0219ase domenii de activitate, precum agricultur\u0103 \u0219i comer\u021b cu cereale, plante oleaginoase \u0219i leguminoase, cre\u0219terea \u0219i comercializarea p\u0103s\u0103rilor, panifica\u021bie, patiserie \u0219i cofet\u0103rie, alimenta\u021bie public\u0103 prin B\u0103c\u0103niile \u0218erban, distribu\u021bie \u0219i transport. \u00cen 2021, grupul a \u00eenregistrat o cifr\u0103 de afaceri de aproximativ 462 milioane de lei \u0219i un profit net de 25,8 milioane de lei.<\/p><p>\u00cen domeniul agriculturii, Grup \u0218erban este cel mai mare produc\u0103tor din zona Moldovei, unde exploateaz\u0103 peste 12.000 de ha de culturi agricole \u00een jude\u021bele Bac\u0103u \u0219i Vaslui. Beneficiarii produselor agricole realizate de Grup \u0218erban sunt juc\u0103tori semnificativ din domeniu, precum PepsiCo sau Cargill. Totodat\u0103, compania de\u021bine o capacitate de depozitare reprezentativ\u0103, de peste 130.000 de tone, \u00een trei baze situate \u00een cele dou\u0103 jude\u021be.<\/p><p>\u00cen ceea ce prive\u0219te cre\u0219terea \u0219i comercializarea p\u0103s\u0103rilor, Grup \u0218erban de\u021bine cinci ferme avicole \u00een jude\u021bele Bac\u0103u \u0219i Vaslui, iar capacitatea total\u0103 de produc\u021bie a acestora este de 850.000 de capete\/serie. \u00cen cadrul acestor ferme, 70% din re\u021beta furajului pentru hrana puilor este reprezentat\u0103 de cerealele produse \u00een cadrul grupului.<\/p><p>\u00cen linia de business axat\u0103 pe panifica\u021bie, patiserie \u0219i cofet\u0103rie, Grup \u0218erban de\u021bine o brut\u0103rie, un laborator de cofet\u0103rie \u0219i cinci magazine sub brandul B\u0103c\u0103nia \u0218erban. Capacitatea de produc\u021bie \u00een aceast\u0103 activitate este de 20 de tone \u00een 24 de ore, iar produsele ob\u021binute sunt livrate \u00een cadrul supermarketurilor at\u00e2t sub brand propriu, Granero, c\u00e2t \u0219i private label.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Bac\u0103u, 11 iulie 2022\u00a0\u2013 Grup \u0218erban Holding, companie antreprenorial\u0103 rom\u00e2neasc\u0103 activ\u0103 \u00een mai multe domenii din agricultur\u0103, anun\u021b\u0103 implementarea unei noi imagini de brand, adaptat\u0103 la noua structur\u0103 a afacerii.\u201eDe-a lungul celor 27 de ani de existen\u021b\u0103 a afacerii pe pia\u021ba din Rom\u00e2nia am investit constant \u00een cre\u0219terea \u0219i diversificarea activit\u0103\u021bii noastre pentru a construi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4180,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Grup \u0218erban Holding implementeaz\u0103 o nou\u0103 identitate vizual\u0103 - Grup Serban - Grup Serban<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grup-serban.ro\/en\/grup-serban-holding-implementeaza-o-noua-identitate-vizuala-grup-serban\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grup \u0218erban Holding implementeaz\u0103 o nou\u0103 identitate vizual\u0103 - Grup Serban - Grup Serban\" \/>\n<meta property=\"og:description\" content=\"Bac\u0103u, 11 iulie 2022\u00a0\u2013 Grup \u0218erban Holding, companie antreprenorial\u0103 rom\u00e2neasc\u0103 activ\u0103 \u00een mai multe domenii din agricultur\u0103, anun\u021b\u0103 implementarea unei noi imagini de brand, adaptat\u0103 la noua structur\u0103 a afacerii.\u201eDe-a lungul celor 27 de ani de existen\u021b\u0103 a afacerii pe pia\u021ba din Rom\u00e2nia am investit constant \u00een cre\u0219terea \u0219i diversificarea activit\u0103\u021bii noastre pentru a construi [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/grup-serban.ro\/en\/grup-serban-holding-implementeaza-o-noua-identitate-vizuala-grup-serban\/\" \/>\n<meta property=\"og:site_name\" content=\"Grup Serban\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GrupSerban\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-11T14:02:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-05T11:29:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/grup-serban.ro\/wp-content\/uploads\/2022\/07\/WhatsApp-Image-2022-09-05-at-14.27.50.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"903\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"it@grup-serban.ro\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"it@grup-serban.ro\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/grup-serban.ro\\\/grup-serban-holding-implementeaza-o-noua-identitate-vizuala-grup-serban\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/grup-serban.ro\\\/grup-serban-holding-implementeaza-o-noua-identitate-vizuala-grup-serban\\\/\"},\"author\":{\"name\":\"it@grup-serban.ro\",\"@id\":\"https:\\\/\\\/grup-serban.ro\\\/#\\\/schema\\\/person\\\/88173d37a562b48fbdfab9a519bfe448\"},\"headline\":\"Grup \u0218erban Holding implementeaz\u0103 o nou\u0103 identitate vizual\u0103 &#8211; 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