{"id":1264,"date":"2019-03-03T11:48:01","date_gmt":"2019-03-03T09:48:01","guid":{"rendered":"https:\/\/grup-serban.ro\/?p=1264"},"modified":"2022-08-03T14:35:01","modified_gmt":"2022-08-03T11:35:01","slug":"grup-serban-holding-si-a-marit-echipa-cu-doi-colaboratori-americani-grup-serban","status":"publish","type":"post","link":"https:\/\/grup-serban.ro\/en\/grup-serban-holding-si-a-marit-echipa-cu-doi-colaboratori-americani-grup-serban\/","title":{"rendered":"GRUP \u0218ERBAN HOLDING \u0218I-A M\u0102RIT ECHIPA CU DOI COLABORATORI AMERICANI – Grup Serban"},"content":{"rendered":"
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\u00cencep\u00e2nd cu luna iulie a anului curent, Grup \u0218erban Holding a m\u0103rit echipa departamentului de agricultur\u0103 cu doi colaboratori consultan\u021bi de cet\u0103\u021benie american\u0103. Scopul colabor\u0103rii presupune dezvoltarea sectorului agricol cu ajutorul tehnologiilor moderne \u0219i a unui nou departament intitulat departamentul de Cercetare \u0219i Dezvoltare \u00een sectorul agricol.<\/strong><\/p>

Suntem un grup de firme cu capital rom\u00e2nesc, \u00een plin\u0103 expansiune, care \u0219i-a \u00eenceput activitatea \u00een One\u0219ti, \u00een 1994. \u00cen prezent avem o cifr\u0103 de afaceri de peste 80 milioane Euro (2018), realizat\u0103 \u00een urm\u0103toarele domenii de activitate: agricultur\u0103, comer\u021b cu cereale, plante oleaginoase \u0219i leguminoase, cre\u0219terea p\u0103s\u0103rilor, panifica\u021bie, patiserie-cofet\u0103rie, alimenta\u021bie public\u0103 (inclusiv lan\u021b propriu de magazine \u2013 B\u0103c\u0103niile \u0218erban), distribu\u021bie \u0219i transport.<\/p>

\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Misiunea grupului de firme \u0218erban Holding este aceea de\u00a0a oferi partenerilor produse \u0219i servicii de calitate, de a crea un mediu unde angaja\u021bii s\u0103 \u00ee\u0219i poat\u0103 valorifica la maxim poten\u021bialul, \u0219i de a dezvolta un brand de \u00eencredere pentru Rom\u00e2nia \u0219i nu numai.<\/p>

\u00cen toate domeniile de activitate avem \u00een plan noi proiecte, noi oportunit\u0103\u021bi, consolidarea actualului business, iar toate acestea pot fi realizate doar cu implicarea total\u0103 a resursei umane, cei peste 500 de angaja\u021bi ai Grupului \u0218erban Holding, care reprezint\u0103 cheia succesului nostru.<\/p>

Pornind de la acest aspect, \u00een urma unor vizite de business \u00een California, prin intermediul departamentului de stat al\u00a0agriculturii SUA, am cunoscut doi consultan\u021bi profesioni\u0219ti \u00een domeniul agriculturii, care s\u0103 ne ajute s\u0103 dezvolt\u0103m \u0219i s\u0103 moderniz\u0103m sectorul agricol. Mai mult, anul acesta am dezvoltat pe l\u00e2ng\u0103 culturile de cereale \u0219i plante oleaginoase, \u0219i culturi de leguminoase (ceap\u0103, cartofi, morcovi), care se vor g\u0103si la v\u00e2nzare \u00eencep\u00e2nd cu luna septembrie a acestui an, \u00een magazinele proprii din One\u0219ti, B\u0103c\u0103niile \u0218erban.<\/p>

\u00cencep\u00e2nd cu luna iulie cei doi colaboratori, James Barlow \u0219i Veronika Schulz s-au mutat \u00een Rom\u00e2nia \u0219i au \u00eenceput colaborarea cu departamentul de agricultur\u0103 Grup \u0218erban Holding.<\/p>

James Barlow \u0219i Veronika Schulz au o experien\u021b\u0103 de peste 30 de ani \u00een domeniul agriculturii. Veronika este de origine german\u0103, \u00eens\u0103 a tr\u0103it in Hawaii \u0219i este specialist\u0103 \u00een domeniul compost\u0103rii de\u0219eurilor pentru solurile agricole. Datorit\u0103 experien\u021bei \u0219i pasiunii, a colaborat pe acest domeniu cu Guvernul SUA \u0219i a avut proiecte pentru aproximativ 700 de clien\u021bi din Hawaii.
James este din California \u0219i din copil\u0103rie este pasionat de natur\u0103. S-a specializat \u00een domeniul solului \u0219i a ajuns s\u0103 fie un consultant leader \u00een educa\u021bia \u0219i con\u0219tientizarea Microbiologiei Solului \u0219i importan\u021ba lui \u00een agricultura comercial\u0103.
Colaborarea Grupului \u0218erban Holding cu cei doi consultan\u021bi are ca scop dezvoltarea \u0219i \u00eembun\u0103t\u0103\u021birea domeniului agriculturii prin tehnologii de sustenabilitate modern\u0103 f\u0103r\u0103 a lucra \u00een exces solul pentru a produce culturi agricole de \u00eenalt\u0103 calitate.<\/p>

***<\/p>

Mini interviu<\/strong><\/p>

1. Care a fost provocarea de a accepta colaborarea cu Grup \u0218erban Holding?<\/strong><\/p>

James:<\/strong>\u00a0\u00cen urma unui interviu pe Skype \u00eentre mine \u0219i Grup \u0218erban Holding am aflat de planul strategic dorit \u00een departamentul de agricultur\u0103 \u0219i am analizat \u00eentregul proces \u00eentreb\u00e2ndu-m\u0103 dac\u0103 sunt eu persoana potrivit\u0103 care s\u0103 aib\u0103 abilit\u0103\u021bile necesare consult\u0103rii \u0219i coordon\u0103rii unui nou departamant \u00een cadrul GSH, departamentul de Dezvoltare \u0219i Cercetare Agricol\u0103. Analiza a dus la un r\u0103spuns pozitiv deoarece am \u00eenteles ceea ce se dore\u0219te \u0219i am acceptat acest parteneriat cu o durat\u0103 minim\u0103 de 5 ani.<\/em>
Este un proiect foarte interesant pentru mine \u0219i sunt fericit c\u0103 sunt aici, unde am g\u0103sit o echip\u0103 formidabil\u0103. Aceast\u0103 colaborare va fi cu siguran\u021b\u0103 una de succes deoarece ne ascult\u0103m unii pe al\u021bii \u0219i mi se d\u0103 oportunitatea de a prezenta ideile \u0219i cuno\u0219tin\u021bele \u00een domeniu. Practic deschiderea echipei Grup \u0218erban Holding pentru cunoa\u0219tere, \u00eenv\u0103\u021bare, m\u0103 ajut\u0103 pe mine s\u0103 \u00eei pot ajuta eu pe ei.<\/em><\/p>

Veronika:<\/strong>\u00a0Am acceptat colaborarea cu grupul de firme \u0218erban Holding deoarece am sim\u021bit deschiderea lor spre lucruri noi, iar dac\u0103 aceast\u0103 deschidere exist\u0103, atunci avem oportunitatea de a \u00eenv\u0103\u021ba \u0219i dezvolta agricultura.\u00a0<\/em>Grup \u0218erban Holding este deschis s\u0103 dezvolte acest nou departament, Dezvoltare \u0219i Cercetare Agricol\u0103, iar noi suntem bucuro\u0219i c\u0103 putem face parte din el realiz\u00e2nd lucr\u0103ri de succes care vor duce la expansiune.<\/em><\/p>

2. Cum vede\u021bi colaborarea cu noi? \u0218i unde crede\u021bi c\u0103 se situeaz\u0103 \u00een momentul de fa\u021b\u0103 Agricultura \u00een Rom\u00e2nia?<\/strong><\/p>

James:<\/strong>\u00a0Noi v\u0103 \u00eenv\u0103\u021b\u0103m lucruri noi despre o agricultur\u0103 sustenabil\u0103, biologic\u0103, f\u0103r\u0103 chimicale de fertilizare care permit \u00eembun\u0103t\u0103\u021birea solului din an \u00een an pentru a dezvolta culturi c\u00e2t mai productive, de \u00eenalt\u0103 calitate cu rezultate \u00een cre\u0219terea profitabilit\u0103\u021bii companiei.<\/em>
\u00cen lume exist\u0103 acest trend care merge \u00een direc\u021bia pe care Grup \u0218erban Holding o caut\u0103, iar colaborarea cu noi v\u0103 va ajuta s\u0103 v\u0103 \u00eendrepta\u021bi spre aceast\u0103 direc\u021bie \u0219i s\u0103 v\u0103 alinea\u021bi cu agricultura mondial\u0103 modern\u0103.<\/em>
\u00cen Rom\u00e2nia exist\u0103 ferme vegetale mici \u0219i ferme vegetale mari care se \u00eendreapt\u0103 spre un management corporatist, cu echipamente \u0219i tehnologii moderne, softuri de gestiune ERP, opera\u021biuni la scara larg\u0103 \u0219i pia\u021b\u0103 de desfacere mare. Grup \u0218erban Holding, de\u021bine peste 12.000 de hectare agricole \u0219i putem spune ca se \u00eendreapt\u0103 spre un astfel de management.<\/em>
\u00cen m\u00e2inile potrivite, solul ar avea productivitate, \u00eens\u0103 din p\u0103cate, \u00een Rom\u00e2nia nu este folosit la adev\u0103rata lui valoare. Cu toate aceastea, de la c\u0103derea comunismului am observat ca oamenii \u00eencep s\u0103 preia controlul p\u0103m\u00e2nturilor, \u00eens\u0103 fermierii mici folosesc practicile tradi\u021bionale care nu le dau eficien\u021b\u0103 mare solului, \u00een unele cazuri agrav\u00e2ndu-l. Din acest motiv ar fi de sf\u0103tuit ca ace\u0219tia s\u0103 arendeze p\u0103m\u00e2nturile c\u0103tre marii agricultori cu tehnologii moderne, care vor fructifica \u00eembun\u0103t\u0103\u021birea solului. G\u00e2ndi\u021bi-v\u0103 la un lucru, dac\u0103 o na\u021biune ar permite ca solul s\u0103 r\u0103m\u00e2n\u0103 erodat \u0219i degradat, atunci \u00eentreaga \u021bar\u0103 ar cump\u0103ra gr\u00e2u din Argentina, spre exemplu. \u0218i atunci de ce s\u0103 import\u0103m din alt\u0103 \u021bar\u0103, c\u00e2nd putem avea noi strategii bune de fertilizare a solului pentru culturi productive care vor aduce beneficii financiare \u0219i nu numai, \u021b\u0103rii unde sunt produse, respectiv Rom\u00e2nia.<\/em><\/p>

3. Cum sunt solurile \u00een Rom\u00e2nia \u0219i cum vede\u021bi \u00eembun\u0103t\u0103\u021birea practicilor noastre deja aplicate?<\/strong><\/p>

James:<\/strong>\u00a0At\u00e2t Rom\u00e2nia, c\u00e2t \u0219i Germania, Ucraina, sudul Rusiei, au printre cele mai bune soluri din lume datorit\u0103 pozi\u021bion\u0103rii lor \u00een aria geografic\u0103. A\u0219a cum am mai specificat, dac\u0103 \u0219tim cum s\u0103 lucr\u0103m solurile f\u0103r\u0103 s\u0103 le distrugem, atunci Rom\u00e2nia poate fi o for\u021b\u0103 \u00een ceea ce prive\u0219te produc\u021bia de alimente pe viitor.<\/em>
Practicile noastre pentru \u00eentre\u021binerea solului presupun o aten\u021bie sporit\u0103 asupra solului \u0219i a culturii, f\u0103r\u0103 prea multe interven\u021bii agricole care i-ar scoate umiditatea din sol \u0219i l-ar distruge.<\/em><\/p>

Veronika:<\/strong>\u00a0Deoarece solurile din Rom\u00e2nia sunt proaspete \u0219i tinere \u0219i nu au avut prea multe practici moderne care pot fi destul de distrug\u0103toare, noi venim cu un nou know-how modern care \u00eel va ajuta s\u0103 \u00eel men\u021bin\u0103 nedistructibil \u0219i productiv. Mai mult,Grup \u0218erban Holding are un mare avantaj pentru sectorul agricol, \u0219i anume fermele avicole pe care le de\u021bine. Putem valorifica gunoiul de p\u0103s\u0103ri, \u00eenlocuind \u00eengr\u0103\u0219\u0103m\u00e2ntul chimical. \u00cengr\u0103\u0219\u0103m\u00e2ntul natural ob\u021binut din gunoiul de la p\u0103s\u0103ri este extrem de fertil \u0219i prezint\u0103 un beneficiu extrem de important pentru culturile agricole, \u00een special pentru legume.<\/em><\/p>

James:<\/strong>\u00a0Este important s\u0103 avem un sol activ din punct de vedere biologic, azi discut\u0103m despre practici \u0219i tehnici de a introduce semin\u021be \u00een sol f\u0103r\u0103 s\u0103 \u00eel deranj\u0103m, f\u0103r\u0103 s\u0103 \u00eel ar\u0103m. Ne dorim s\u0103 l\u0103s\u0103m solul ca o cas\u0103 pentru toate microorganismele care ajut\u0103 r\u0103d\u0103cinile plantelor. Astfel , iata-ne aici dornici \u0219i ferici\u021bi de aceast\u0103 colaborare, cu acest obiectiv bine \u00eentemeiat, de a dezvolta \u0219i cerceta proiectul culturilor vegetale prin tehnologii \u0219i practici moderne.<\/em>
Dac\u0103 toate strategiile noastre vor fi \u00eendeplinite cu succes pe o perioad\u0103 de 10 ani, cu precipita\u021bii medii vom avea culturi extrem de productive.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

\u00cencep\u00e2nd cu luna iulie a anului curent, Grup \u0218erban Holding a m\u0103rit echipa departamentului de agricultur\u0103 cu doi colaboratori consultan\u021bi de cet\u0103\u021benie american\u0103. Scopul colabor\u0103rii presupune dezvoltarea sectorului agricol cu ajutorul tehnologiilor moderne \u0219i a unui nou departament intitulat departamentul de Cercetare \u0219i Dezvoltare \u00een sectorul agricol. Suntem un grup de firme cu capital rom\u00e2nesc, […]<\/p>\n","protected":false},"author":1,"featured_media":2225,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nGRUP \u0218ERBAN HOLDING \u0218I-A M\u0102RIT ECHIPA CU DOI COLABORATORI AMERICANI - Grup Serban - Grup Serban<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grup-serban.ro\/en\/grup-serban-holding-si-a-marit-echipa-cu-doi-colaboratori-americani-grup-serban\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GRUP \u0218ERBAN HOLDING \u0218I-A M\u0102RIT ECHIPA CU DOI COLABORATORI AMERICANI - Grup Serban - Grup Serban\" \/>\n<meta property=\"og:description\" content=\"\u00cencep\u00e2nd cu luna iulie a anului curent, Grup \u0218erban Holding a m\u0103rit echipa departamentului de agricultur\u0103 cu doi colaboratori consultan\u021bi de cet\u0103\u021benie american\u0103. Scopul colabor\u0103rii presupune dezvoltarea sectorului agricol cu ajutorul tehnologiilor moderne \u0219i a unui nou departament intitulat departamentul de Cercetare \u0219i Dezvoltare \u00een sectorul agricol. 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Scopul colabor\u0103rii presupune dezvoltarea sectorului agricol cu ajutorul tehnologiilor moderne \u0219i a unui nou departament intitulat departamentul de Cercetare \u0219i Dezvoltare \u00een sectorul agricol. 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