{"id":1253,"date":"2022-07-01T11:38:42","date_gmt":"2022-07-01T08:38:42","guid":{"rendered":"https:\/\/grup-serban.ro\/?p=1253"},"modified":"2022-08-03T14:37:23","modified_gmt":"2022-08-03T11:37:23","slug":"piata-painii-intre-traditie-si-inovatie-grup-serban","status":"publish","type":"post","link":"https:\/\/grup-serban.ro\/en\/piata-painii-intre-traditie-si-inovatie-grup-serban\/","title":{"rendered":"Pia\u0163a p\u00e2inii, \u00eentre tradi\u0163ie \u015fi inova\u0163ie &#8211; Grup Serban"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1253\" class=\"elementor elementor-1253\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-041c6bb elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"041c6bb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d13f375\" data-id=\"d13f375\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c9044c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c9044c3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-a2b78f7\" data-id=\"a2b78f7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01375f2 elementor-widget elementor-widget-image\" data-id=\"01375f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/grup-serban.ro\/wp-content\/uploads\/2022\/07\/Untitled-768x533-1.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-67536a1\" data-id=\"67536a1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73cc154 elementor-widget elementor-widget-text-editor\" data-id=\"73cc154\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Segmentul de produse de panifica\u021bie face parte dintr-o pia\u021b\u0103 centrat\u0103 pe cererea pentru alimente conven\u021bionale, \u00een care elementul inovator acapareaz\u0103 treptat teren. Franzela alb\u0103, tradi\u021bional\u0103, ocup\u0103 \u00eenc\u0103 mult din pia\u021ba total\u0103 a produselor de panifica\u021bie, dar orientarea tinerilor, a persoanelor cu studii superioare, cu venituri mai mari, din mediul urban, spre sortimente noi va putea influen\u021ba trendurile pentru viitor, \u00eentr-o perioad\u0103 \u00een care reducerea consumului se va men\u021bine ca tendin\u021b\u0103. Calitatea produselor, asocierea lor cu un stil de via\u021b\u0103 s\u0103n\u0103tos, confortul pe care \u00eel pot oferi \u00een consum, cum ar fi p\u00e2inea feliat\u0103, micul magazin de l\u00e2ng\u0103 cas\u0103, dar \u0219i cre\u0219terea diversit\u0103\u021bii sortimentale cu gusturi \u0219i arome noi sunt factori cheie care pot impulsiona v\u00e2nz\u0103rile.<\/p><h6>\u00a0<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f0f39d3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f0f39d3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-90dec98\" data-id=\"90dec98\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe99da2 elementor-widget elementor-widget-text-editor\" data-id=\"fe99da2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Consumul de p\u00e2ine \u00een Rom\u00e2nia a sc\u0103zut \u00een ultimul deceniu de la 9,2 kg\/lun\u0103 pe cap de locuitor \u00een 2008 la aproximativ 8 kg\/lun\u0103 pe cap de locuitor (media primelor 3 trimestre din 2018), \u00een timp ce cota din cheltuielile lunare alocat\u0103 achizi\u021biei de produse de panifica\u021bie a crescut doar \u00een ultimul an cu 7 procente, conform statisticilor date publicit\u0103\u021bii de Institutul Na\u021bional de Statistic\u0103.<\/p><p>Cu toate acestea, cantitatea de p\u00e2ine \u0219i produse de patiserie consumat\u0103 anual \u00een Rom\u00e2nia, potrivit ultimului studiu de pia\u021b\u0103 \u201e\u00cen\u021belegerea pie\u021bei de produse f\u0103inoase\u201d prezentat de Aurel Popescu, pre\u0219edinte ROMPAN, este de 82 kg\/locuitor \u0219i \u00eenc\u0103 r\u0103m\u00e2ne peste media european\u0103, care se ridic\u0103 la 78 kg\/locuitor pe an. Produc\u021bia anual\u0103 de p\u00e2ine \u00een Rom\u00e2nia este de 1,5 milioane de tone, potrivit aceleia\u0219i surse. De asemenea, \u201epia\u021ba de mor\u0103rit \u0219i panifica\u021bie se situeaz\u0103 la 3 miliarde de euro, plas\u00e2ndu-se pe primul loc \u00een industria alimentar\u0103 local\u0103. Totu\u0219i, tendin\u021ba descendent\u0103 a consumului de p\u00e2ine \u00een ultimii ani este \u00abviabil\u0103 \u0219i corect\u0103\u00bb, chiar dac\u0103 Rom\u00e2nia a pierdut primul loc \u00een Europa \u00een acest clasament\u201d.<\/p><p><strong>P\u00e2inea, hrana zilnic\u0103 pentru opt din zece rom\u00e2ni<\/strong><\/p><p>82% dintre rom\u00e2ni consum\u0103 zilnic p\u00e2ine, conform studiului GfK, cu 7 procente mai pu\u021bini fa\u021b\u0103 de anul 2009 c\u00e2nd aceast\u0103 categorie a consumatorilor frecven\u021bi de p\u00e2ine era de 89% (studiu Gallup). \u00cen schimb, num\u0103rul consumatorilor sporadici de p\u00e2ine a crescut la 17% de la 7% \u00een 2009. Produsele de patiserie au o frecven\u021b\u0103 de consum mai redus\u0103, 1 din 4 reponden\u021bi consum\u00e2ndu-le doar o dat\u0103 pe s\u0103pt\u0103m\u00e2n\u0103. Produsele de patiserie \u0219i covrigii sunt produse consumate \u00een special de locuitorii ora\u0219elor mari, fiind o obi\u0219nuin\u021b\u0103 de consum de tip \u201eon the go\u201d.<\/p><h6><em>surs\u0103: www.artaalba.ro<\/em><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Segmentul de produse de panifica\u021bie face parte dintr-o pia\u021b\u0103 centrat\u0103 pe cererea pentru alimente conven\u021bionale, \u00een care elementul inovator acapareaz\u0103 treptat teren. Franzela alb\u0103, tradi\u021bional\u0103, ocup\u0103 \u00eenc\u0103 mult din pia\u021ba total\u0103 a produselor de panifica\u021bie, dar orientarea tinerilor, a persoanelor cu studii superioare, cu venituri mai mari, din mediul urban, spre sortimente noi va putea [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2230,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pia\u0163a p\u00e2inii, \u00eentre tradi\u0163ie \u015fi inova\u0163ie - Grup Serban - Grup Serban<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grup-serban.ro\/en\/piata-painii-intre-traditie-si-inovatie-grup-serban\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pia\u0163a p\u00e2inii, \u00eentre tradi\u0163ie \u015fi inova\u0163ie - Grup Serban - Grup Serban\" \/>\n<meta property=\"og:description\" content=\"Segmentul de produse de panifica\u021bie face parte dintr-o pia\u021b\u0103 centrat\u0103 pe cererea pentru alimente conven\u021bionale, \u00een care elementul inovator acapareaz\u0103 treptat teren. 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